Friends, A brand is a powerful thing. It succinctly conveys a large range of attributes, often charged with an array of values and emotions. By and large, brands stay within the narrow confines set forth by the company’s primary line of business. Tide, BF Goodrich and Starbucks are all examples of rule-abiding brands. They are well recognized, yet their association is specific to soap, tires and coffee -respectively. Sometimes, brands transcend. These special brands are generally synonymous with an attitude or a lifestyle. Think Harley Davidson clothing or the Ducks Unlimited edition Chevy Silverado. Their initial association with motorcycles and wetland conservation have broadened to appeal to the wannabe outlaw biker and nature-loving outdoorsman respectively. Another iconic brand, Nordstrom’s, is delving beyond their comfort zone to see whether their brand appeal extends outside the proverbial big box. They are venturing into the realm of designer donuts. So, slick your hair w
Donuts are part of the magic that makes life so sweet. I founded the Level 3 Friday Donut Club in 2004 and ran it until my departure in 2015. It had a three year run at Windstream and is now virtual, but at its peak, we had a rotation of 50+ folks who brought donuts every Friday. We had three simple rules: (1) five dozen (2) boutique shop donuts (3) by 8:00 am. This blog memorializes these e-mails to share my thoughts (and, once upon a time, announce the donut arrival). Have a happy Friday!