Skip to main content

Designer Donuts

Friends,
A brand is a powerful thing. It succinctly conveys a large range of attributes, often charged with an array of values and emotions. By and large, brands stay within the narrow confines set forth by the company’s primary line of business. Tide, BF Goodrich and Starbucks are all examples of rule-abiding brands. They are well recognized, yet their association is specific to soap, tires and coffee -respectively. Sometimes, brands transcend. These special brands are generally synonymous with an attitude or a lifestyle. Think Harley Davidson clothing or the Ducks Unlimited edition Chevy Silverado. Their initial association with motorcycles and wetland conservation have broadened to appeal to the wannabe outlaw biker and nature-loving outdoorsman respectively. Another iconic brand, Nordstrom’s, is delving beyond their comfort zone to see whether their brand appeal extends outside the proverbial big box. They are venturing into the realm of designer donuts. So, slick your hair with some Baxter of California clay pomade, don your Dior sunglasses and strut down to the donut stand in your Calvin Kleins. Strike a pose, take a bite and vogue!
Happy Friday!

P.S. Don’t forget to thank Missy Glauch for procuring these fancy treats! 

Comments

Popular posts from this blog

Family and Friends

Friends,
I’m trying to maximize the time I spend with friends and family while in Ecuador. My dad had nine siblings, my wife’s dad 15. As you might imagine, my cousins and their families are fairly numerous (despite the fact five of my dad’s brothers didn’t marry or have children). Then there’s my wife’s family and my childhood friends. Needless to say, there is never enough time to see everyone, despite a valiant effort. Of course, I’m also working from “home”. Corny as it may sound, working half a world away, I realize I miss my Windstream “family” and I look forward to seeing you soon. In the meantime, there are donuts, here today courtesy of John Huddleston.  So, enjoy some comfort food with regards from my Cuenca family (pictured) to you!

Muffins and Covfefe

Friends, I’m surprised that none of those trolling POTUS over the Covfefe tweet have suggested an acronym-related explanation. After all, he is the commander in chief, and much like telecom, the military is replete with acronyms and abbreviations. Here are some plausible explanations. ·A new top secret chemical weapon, inadvertently referenced due to an innate desire to Brag –it would explain the ensuing “oops” silence. Referenced by its chemical elements: Cobalt Vanadium di-Iron (CoVFeFe or CoVFe2). ·He may have been talking about the border wall: Concrete Obstacle Visioned to Forcefully Exclude Foreign Entry ·It could be that he was contemplating a new shorthand that packs a high concentration of superlatives. Charming Outrageously Very Fabulous Extremely Fantastic Eyepopping (which could be followed by any noun) ·It’s possible he was explaining the rationale for leaving the Paris accord: Climate Optimistic Views Fiercely Avoiding Factual Evidence ·It could also be a new telecom techno…

Donuts Arrived, Consume Avidly (DACA)

Friends, Sorry for such a long-winded and weighty note on a donut Friday. As an Immigrant, I may be overly-sensitive to the current immigration debate, recently fueled by President Trump’s ending of DACA, so I felt compelled to get my thoughts out there. I won’t dwell on technicalities (i.e. whether the executive branch has the authority to implement a policy that contravenes the legislative framework we live under) and will forgo the “dreamers are a sympathetic group” window dressing. I will focus, instead, on trying to debunk some of the misconceptions and myths that seem to be the basis for our inability to pass comprehensive, humane immigration reform. I respectfully submit these views as my own and I understand reasonable people can see things from different perspectives. I don’t expect anyone else to agree with me and I certainly won’t count it against you if you don’t. As I see it, there are five fallacies that anchor the views of those who would oppose changing the status quo…