Skip to main content

Designer Donuts

A brand is a powerful thing. It succinctly conveys a large range of attributes, often charged with an array of values and emotions. By and large, brands stay within the narrow confines set forth by the company’s primary line of business. Tide, BF Goodrich and Starbucks are all examples of rule-abiding brands. They are well recognized, yet their association is specific to soap, tires and coffee -respectively. Sometimes, brands transcend. These special brands are generally synonymous with an attitude or a lifestyle. Think Harley Davidson clothing or the Ducks Unlimited edition Chevy Silverado. Their initial association with motorcycles and wetland conservation have broadened to appeal to the wannabe outlaw biker and nature-loving outdoorsman respectively. Another iconic brand, Nordstrom’s, is delving beyond their comfort zone to see whether their brand appeal extends outside the proverbial big box. They are venturing into the realm of designer donuts. So, slick your hair with some Baxter of California clay pomade, don your Dior sunglasses and strut down to the donut stand in your Calvin Kleins. Strike a pose, take a bite and vogue!
Happy Friday!

P.S. Don’t forget to thank Missy Glauch for procuring these fancy treats! 


Popular posts from this blog

Remote Donuts

Friends, I knew working from home was going to be weird, so I had mentally prepared for some of the inevitable challenges. I decided to keep as many personal routines as possible intact . I’ve been getting-up at the same time (even though it is tempting to sleep-in due to the shorter “commute”) and have kept-up with personal grooming (showering, dressing for work, having breakfast, etc.). I got a nice desk and dedicated ergonomic space and brew a pot of coffee every morning. As for the isolation, I suppose it can’t be helped. Sure, video meetings are nice, but they can’t take the place of hallway conversations. On whole I’d say my first week working from home has been a guarded success. Still, there were a few unexpected twists. Fresh air. On Wednesday afternoon I realized I had not set foot outside my house since Sunday –and quickly remedied the situation. Invisible chair. The edge of my camera view catches a corner of the room with some “invisible” clutter. As it …

Family and Friends

I’m trying to maximize the time I spend with friends and family while in Ecuador. My dad had nine siblings, my wife’s dad 15. As you might imagine, my cousins and their families are fairly numerous (despite the fact five of my dad’s brothers didn’t marry or have children). Then there’s my wife’s family and my childhood friends. Needless to say, there is never enough time to see everyone, despite a valiant effort. Of course, I’m also working from “home”. Corny as it may sound, working half a world away, I realize I miss my Windstream “family” and I look forward to seeing you soon. In the meantime, there are donuts, here today courtesy of John Huddleston.  So, enjoy some comfort food with regards from my Cuenca family (pictured) to you!

Grateful Despite no Donuts

For this holiday, I decided to take advantage of the ridiculously cheap travel airlines afford parents of employees who choose to fly standby (i.e. yours truly). The way I saw it, this is low season for International travel, so flying to Ecuador would not be an issue. I would fly to Houston on Monday’s first flight out, spend the day working from the airport and travel to Ecuador at 6:30 PM. As for the Thanksgiving rush on the domestic leg, even if it was tight, people always oversleep and miss early trips. Besides, I can always catch the next flight. Right? I woke at 3 AM, and after a nice breakfast at the airport made my way to the gate. 5:39 AM flight sold-out and I was 11th on the standby list. 7:53 AM full, 7th on standby. 10:03 AM full, 13th on standby. 12:30 PM full, 9th on standby. 2:05 PM, the last possible flight if I’m to make my connection, full and I’m 11th on standby. I explain my situation to the kind lady and ask if there is any way to pay more to move-up on t…