Friday Donuts

Irony [ahy-ruh-nee] the use of words to convey a meaning that is the opposite of its literal meaning Dear Members and Constituents, I’d like to meet the marketing professional at Sara Lee Corporation who came-up with the name “Superior Coffee” (you know, the stuff in our break room). This person must have (1) a dark sense of humor (2) cojones the size of Alaska and/or (3) lost all touch with reality. Grab a bag and you’ll read it’s not just “Superior”, it’s the “World’s Finest”. But wait, the irony does not end there. The marketing spin goes-on to claim: “It matters. Every pot of coffee brewed. Every sip of coffee tasted. That’s why we put our passion for coffee into every cup you pour. It’s mattered to us since 1908. Superior Coffee. Every cup counts.” Wow! That’s the kind of stuff that gives marketing a bad rap. And yet, we drink it (at least I do). Why? Two words: convenience (it’s there) and cost (the price is right). I think the time is right for a social experiment (inspired by ...