Conceive, if you will, of a weekly newsletter. This newsletter would be very different in many ways than your average run-of-the-mill newsletter. Sure it would be aimed at a targeted audience and would have a staunch, loyal following. However the circulation would be much smaller, only thirty six issues would be available on most weeks, although sometimes circulation might go as high as 48. Ordinary paper would be inadequate for such an exclusive publication. It would resort to other organic materials and would appeal to more senses than just sight. Sure you could still find visual pleasure in its symmetric aesthetics, however smell and taste would also be catered to. Opting for a circular shape instead of the trite rectangle, our newsletter would not require the use of print to convey its sweet content to its audience and deliver a message of hope and optimism for the weekend ahead.
Come to think of it, the Friday Donut Club already has such a newsletter. Call it the Weekly Donut. Our editor in chief this week is Mr. Shaun Andrews to whom we owe the latest edition. So come over and enjoy the latest edition.