Dear Members and Constituents,
Where does the urge we feel -especially on Fridays- to have a donut come from? I would argue it's instinctive. Instinctive? The skeptic would argue donuts are too refined (refined sugar, refined flour...) to be associated with an instinct. That they have not been around long enough for our species to create an inherent disposition towards their consumption. I will not deny donuts have only been around for a couple-hundred of years or so (161 years for ring-shaped donuts). So, if I admit these tasty treats have not been a staple of our diet since the dawn of our species, then how can I argue the need to consume them is instinctive? It all comes down to what's inside these tasty circular treats. Yummy goodness an active body needs. You see, despite the prosperity we've experienced in this part of the world for the better part of the last century, the natural condition our species has existed in for thousands of years is one of scarcity. Our taste buds have been conditioned to appreciate those foods that will give us the biggest bang for our buck. Enter the humble donut. Made out of the most efficient fuels our body could ever crave for, a donut provides us with that instant boost we need to increase our hunting and gathering productivity. Your taste buds recognize it and your sub-conscious brain knows it.
So, delay that gratification no further. Stop denying that instinctual craving and satisfy your urge with a bite into one of these undeniably delicious pastries. Mmmmm... me like!
Happy Friday!
Where does the urge we feel -especially on Fridays- to have a donut come from? I would argue it's instinctive. Instinctive? The skeptic would argue donuts are too refined (refined sugar, refined flour...) to be associated with an instinct. That they have not been around long enough for our species to create an inherent disposition towards their consumption. I will not deny donuts have only been around for a couple-hundred of years or so (161 years for ring-shaped donuts). So, if I admit these tasty treats have not been a staple of our diet since the dawn of our species, then how can I argue the need to consume them is instinctive? It all comes down to what's inside these tasty circular treats. Yummy goodness an active body needs. You see, despite the prosperity we've experienced in this part of the world for the better part of the last century, the natural condition our species has existed in for thousands of years is one of scarcity. Our taste buds have been conditioned to appreciate those foods that will give us the biggest bang for our buck. Enter the humble donut. Made out of the most efficient fuels our body could ever crave for, a donut provides us with that instant boost we need to increase our hunting and gathering productivity. Your taste buds recognize it and your sub-conscious brain knows it.
So, delay that gratification no further. Stop denying that instinctual craving and satisfy your urge with a bite into one of these undeniably delicious pastries. Mmmmm... me like!
Happy Friday!
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