Consistently Consistent Donuts

Friends,

Consistency is important. I’m not talking about how soggy oatmeal or crunchy bacon feel in your mouth. It’s more the relationship between the white dress and the bride at a wedding or the questions that inevitably come-up when you see that advertisement for a $5,000 2016 Cadillac Escalade. We expect consistency and when it’s not there, we wonder why. For instance, when I was commuting between the Detroit and the Dallas NetEx sales kick-offs this week I stopped for dinner at a place in the Houston airport called The Local. As you might expect from the name, they boast all-natural, local, farm-grown, sustainable products whenever possible. Consistent. However, front-and-center at every table you see a bottle of Icelandic glacial water. Can you guess where it comes from? –hint, it’s not Houston. You guessed it, Iceland! You’d think if anything can be sourced locally, that would be water. Or, take the Supreme car wash. My car was extra dirty this week. So dirty, in fact that someone had scribbled a strong suggestion on the rear bumper. You can imagine my disappointment when, after splurging on the most expensive wash on the menu the words “wash meee!!” were still legible. Fortunately this morning, expectations should align with reality. There’s a dozen Holy Donuts sitting in their usual spot, so come grab a sweet treat. They all have the consistency you’d expect.

Happy Friday!

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