Friends,
Looking at the expiration date on my Costco multi-vitamins
it occurred to me that getting 500 at a time may not be such a good deal after
all. It calls to mind the Comet powder strategy for mature products. In case
you have not heard the story, legend has it that P&G was looking for ways
to sell more Comet to an already saturated market when a clever product manager
came-up with the idea to put eight holes on the top of the container instead of
six –so more powder would come out each time it was used. Needless to say this
resulted in higher sales. There’s evidence of this “sell them more than they
need” approach all around us. Yesterday, while having lunch at Ostaria Marco’s
I found I could only eat half of my personal pizza and two of the three
colleagues with me didn’t appear to make much of a dent in their gigantic salads
either. I figured I’d apply the same strategy to donuts this morning. Despite
the looming spring break, I figured I would not deviate from the dozen donut
regime. So come and indulge. Less people in the office means more donuts for
you.
Happy Friday!
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