The Comet Strategy for Mature Products

Friends,

Looking at the expiration date on my Costco multi-vitamins it occurred to me that getting 500 at a time may not be such a good deal after all. It calls to mind the Comet powder strategy for mature products. In case you have not heard the story, legend has it that P&G was looking for ways to sell more Comet to an already saturated market when a clever product manager came-up with the idea to put eight holes on the top of the container instead of six –so more powder would come out each time it was used. Needless to say this resulted in higher sales. There’s evidence of this “sell them more than they need” approach all around us. Yesterday, while having lunch at Ostaria Marco’s I found I could only eat half of my personal pizza and two of the three colleagues with me didn’t appear to make much of a dent in their gigantic salads either. I figured I’d apply the same strategy to donuts this morning. Despite the looming spring break, I figured I would not deviate from the dozen donut regime. So come and indulge. Less people in the office means more donuts for you.

Happy Friday!

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