Friends,
The security team' phishing test got me thinking scammers could use a little marketing know-how. After all, if you look at the
telltale signs of a phishing campaign, they’re all very solvable. What if we
were to start an ad agency that focuses on the phishing industry. It could be
called “5K Consulting” (after the 5,000 fish-fed biblical multitude).
Our pitch to prospects would go something like this: Phishing is a numbers game
where only three numbers matter: the number of emails you send, the number of
clicks you get and the number of “phish” you catch. Any improvement to these
metrics improves your bottom line. At 5K Consulting, we’re committed to helping
you get more clicks. Our proven methods will reduce the number of e-mails
caught in spam filters and dramatically improve open and click-through rates.
Techniques like “spell check” and “grammar check” are only the beginning. Our
marketing experts are fluent in English and will ensure your subject lines and
copy read like they actually came from the entity you’re trying to impersonate.
You can also trust our graphic design team to copy and paste logos and images
forwards (not backwards) and
right-side-up! We will even adhere to brand guidelines and use plausible
URLs/e-mail addresses. Improve the effectiveness of your phishing expeditions
Let 5K Consulting multiply your phish! Ah, if only it were ethical and legal.
I’ll tell you what IS ethical and legal: donuts! The Windstream Enterprise virtual hub (north) is on its third Friday and the sweet circular pastries have arrived. Come catch yours!
Happy Friday!
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