Phishing Expedition

Friends,

The security team' phishing test got me thinking scammers could use a little marketing know-how. After all, if you look at the telltale signs of a phishing campaign, they’re all very solvable. What if we were to start an ad agency that focuses on the phishing industry. It could be called “5K Consulting” (after the 5,000 fish-fed biblical multitude). Our pitch to prospects would go something like this: Phishing is a numbers game where only three numbers matter: the number of emails you send, the number of clicks you get and the number of “phish” you catch. Any improvement to these metrics improves your bottom line. At 5K Consulting, we’re committed to helping you get more clicks. Our proven methods will reduce the number of e-mails caught in spam filters and dramatically improve open and click-through rates. Techniques like “spell check” and “grammar check” are only the beginning. Our marketing experts are fluent in English and will ensure your subject lines and copy read like they actually came from the entity you’re trying to impersonate. You can also trust our graphic design team to copy and paste logos and images forwards (not backwards) and right-side-up! We will even adhere to brand guidelines and use plausible URLs/e-mail addresses. Improve the effectiveness of your phishing expeditions Let 5K Consulting multiply your phish! Ah, if only it were ethical and legal.

I’ll tell you what IS ethical and legal: donuts! The Windstream Enterprise virtual hub (north) is on its third Friday and the sweet circular pastries have arrived. Come catch yours!

Happy Friday!

Comments

Donut Doodle Dandy

Dear Members and Constituents, In trying to figure-out Wednesday’s cool-looking Google Doodle ( Jorge Luis Borges’ 112 th birthday ), I stumbled across a list of Google Doodles you’ll never see. This, and a Rockies game later that day, were sufficient inspiration to get my head spinning around what other doodles Google might never noodle? I’m sure you’ll probably have a few ideas of your own, but I was able to come-up with a couple. How about a former Colorado Rockies player whose unfortunate encounter with a moth put him in the news this week? The Matt Holliday doodle might look something like this… Another item which, surprisingly enough, has not been made into a doodle are donuts. Although I was slightly taken aback to find this delicious pastry has not been featured, after the initial disappointment, I decided to take matters into my own hands and take a stab at one (perhaps Google can use it next year for national donut day )… or to celebrate Greek police having “ blown a ho...

A Dozen Rules to Live By

Friends, When it comes to the big questions, there are far too many platitudes, truisms, cliches and BS. Bookshelves are lined with so much advice, you’d think we would have answered them all by now. So, why do people keep doing it? I couldn’t tell you. Whatever the reason, here’s one more exploration to add to the interminable list. I’ve left God out of this post, so these “rules” should come in handy whether you believe life has meaning, or you think purpose is just our prefrontal cortex’s way of sabotaging our limbic system. And, since donuts come in dozens, it felt fitting that my list just happens to have twelve rules. Do it! (what are you waiting for?). Life sometimes feels like a dress rehearsal. So much time spent preparing for the future, there’s little time left to actually live life. Habit, routine and inertia have a way of filling the day. Try something new, who knows, you might enjoy it. Don’t overthink it. But, what to do? Give-in to a...

Enchanted Donuts

Friends, Mix equal doses of isolation, adaptation, and time. Add a pinch of random stowaway life forms. Remove predators. The result? An eclectic collection of surprising plants and animals known as the Galápagos Islands. Here, iguanas swim and dive for food, the largest members of the sunflower family grow into 45 foot tall trees, and boulder-sized tortoises blow past the century mark with ease. Frigatebird throats of red, boobie feet of blue, moth-pollinated flowers of white. And, having been granted constitutional rights , sea lions own most park benches in town. Surrounded by an ocean teeming with fish of all shapes and sizes, the only downside of spending time in this remote Ecuadorian province appears to be the complete absence of donut shops. I suppose I too can adapt. Happy Friday!

Friday Donuts

Search This Blog