Skip to main content

Trademark, schrademark


Friends,
There’s something amusing about the contempt some Ecuadorian businesses names seem to hold for global trademarks, English grammar and business common sense. Names ranging from the benign GoogleNet café (which, I’m pretty sure holds no affiliation with the search giant) to the meticulously recreated Moe’s tavern from the Simpsons to the eerily macabre SkyNet video service (One wonders whether this would make customers say “I’ll be back” or “hasta la vista baby”). Payless Shoes are alive and well; Circuit City has been resurrected (albeit in a lesser form) and, while I couldn’t find a Best Buy, I thought Best Cell was a rather clever play on the name.

There are also unintentionally funny names. How would you feel about buying bread at the Bony Pan or the Coffee & Pan? (The Spanish word for Bread when combined with an English sounding word makes for cool constructions). How about eating some “brooster” chicken (don’t recognize the word? It’ supposed to be English!). As I departed Ecuador this week, I wanted to make a final stop at the donut king, but, alas, it was closed. I guess I’ll have to settle for Dunkin’.

Happy Friday!
At night, a lifesize statue of Duff Man sits by the entrance
It becomes self-aware at 2:14 AM Eastern Time, August 29th
Welcome to Circuit City!
Best Buy or Cell?
Double O to emphasize the "Oh" sound
Would you like a pan with your coffee?
The Donut King ;-)

Comments

Popular posts from this blog

Happy New Year!

  Friends, Happy new year (and, technically, still Friday). As many of you know, my household has a peculiar way of ringing-in the new year. We build effigies representing the old year and burn them at midnight. This year, although we made the tough call of canceling the accompanying annual party, I felt it was important to go ahead with the burning. The theme, of course, was CoVid. My kids and I developed a dozen mutations of the virus and staged them in our backyard. Then, at a quarter ‘till midnight, we proceeded to read the old year’s last will and testament (or, as might be expected for a year like this, an un-will and un-testament). Shortly thereafter they were summarily burned. We then proceeded to stay up way past my bedtime (which in part helps explain the unusual tardiness of my weekly note). In any event a couple of donuts and a day of rest have got me back to my old self. By the way, I’ve posted a public video of the Facebook live stream event on Facebook. Key markers on

THE Oasis

Friends, The book  Ready Player One  sent me down memory lane this week. The journey was not triggered by the author’s excessive references to the 1980s, which border on obsessive. Rather, it was the name of the massive virtual reality simulation used by characters in this dystopian future to escape their grim surroundings: The OASIS. You see, that was also the name of my grandfather’s country estate, the setting where a disproportionate share of my treasured childhood memories were created.  La Quinta Oasis was a bucolic old whitewashed house with a massive stone staircase, three foot thick adobe walls and wooden window shutters that, when closed at night, would submerge the residence in pitch darkness. With no running water, electricity, phone or indoor plumbing, the only modern convenience was the battery transistor radio on which my uncles would listen to “Chucho el Roto”, a radio soap opera. The Spanish fighting roosters crowed long before sunrise, making it difficult to fall back

Accidental Culinary Innovations

Friends, Have you ever inadvertently fermented spaghetti sauce? Yeah, me neither… until yesterday, that is! Imagine my surprise when the half-full bottle, sitting in the fridge from time immemorial, made a sound akin to opening a beer bottle, instantly filling the glass container with a hazy smoke. As the carbonation dissipated, I grabbed a spoon to conduct the obligatory taste test. How was it? I’m glad you asked! Let’s just say chunky carbonated tomato beer is not my thing (although I must admit that if I had been expecting it, my reaction might have been a little more… composed). Now, if you forgo the fermentation and switch the tomato paste with spicy salsa… that might be the next million dollar idea! Sparkling sriracha anyone? How about Carbonated Cholula?   Bubbly Habanero? Fizzy Jalapeño?? I could go on, but I have a feeling Gassy Guac might not fly off the shelves. Now, if only I could stumble on a way to improve donuts. Carbonated Jelly filling… yeah, maybe not. I think I’ll