Why is click bait so disappointing? I suppose it comes down to misleading claims and unrealistic expectations. When you watch someone making something, you expect the finished product to be, well, amazing — especially if the headline has a superlative thrown-in. I try to avoid being drawn-in, however, when my irrational desire to get rid of all notification badges on my apps kicks-in I sometimes catch myself watching auto-played Facebook videos I know are likely to end in a whimper. Videos with titles like “amazing technology”, “the end result” or “clever ideas”. Perhaps the most misleading claims are those that imply that I, the common viewer, will somehow be able to make my own artistic furnishings and accessories after watching a 7 minute time lapse video of what is clearly a skilled craftsman working many hours with specialized machinery. Don’t get me wrong, some are fascinating, but I’m not likely to make a fine Corinthian leather chaise lounge anytime soon.
What’s not disappointing? For starters, last night’s 232-day snowless streak-ending snowfall. Also, fresh donuts are never disappointing. Well worth the five minute "slog" down slightly wet roads.