This week I was torn between two topics I wanted to write about. On one hand I read an astonishing statistic by Stephen Schwarzman, CEO of Blackstone Group, who says "between 40 and 45 percent of the world's wealth has been destroyed in little less than a year and a half". On the other, I read about Plup Lähdevesi, spring water being sold in Finland using donut-shaped bottles (and for every bottle sold, €0.10 goes towards cleaning the Baltic sea).
Alright, I admit it, "torn" may be a bit of an exaggeration. In-fact it was not even a close contest. Donut-shaped water bottles saving the environment is a stroke of genius! Kudos to Stephan Linfoss, the creator of this innovative product. Who'd of thought they could find another way to get us to pay for... water? Although, I'm not so sure about the name: "plup". It kind of sounds like a drip -I am reminded of a leaky sink in the middle of the night going plup... plup... plup. Seems to me they wasted a golden opportunity to come-up with a donut-themed name. How about "dunkin' water"? It works on so many levels: there's the dunking aspect which ties to water, and then the blue lid reminds me of the dunkin' donut "handle". Then again, who am I to judge? Maybe, plup is the Finnish word for donut (although that does sound a little far-fetched). Too bad the product is only available in Finland, otherwise can you imagine washing down one of the donuts Jay Leslie (donut boy) brought-in this morning with water from a donut-shaped bottle? OK, maybe not. But, hey, the containers are re-usable, so you could fill yours with hot coffee, warm cocoa or cold milk... Yum! If you want to find out more, Advertising Age has an interview with the author. In any event, come-on down and rejoice in the fact you don't have to travel to Finland to enjoy the best donut-shaped product on the face of the Earth (namely, the donut).