Our lives seem to be filled with surrogates. Rationalization substituting religion. TV filling-in for conversation. Facebook replacing physical social interaction. Why is it we get caught-up in these alternatives to the real thing? To be sure, every case is unique and each medium has it's own appeal. Take facebook. I don't know whether the number of your posts is truly inversely proportional to the amount of face-to-face interaction you get, however, it stands to reason the more time you spend using it, the less time you have left-over for other activities. I think the it is such an appealing surrogate has to do with the fact it keys-in on several reward mechanisms. There’s something for everyone. Whether you’re an exhibitionist (sharing all the minutia in your life), a voyeur (keeping tabs on others), a journalist (archiving things for posterity), a collector (accumulating friends) or a gamer (pretending to be a rancher or a mobster)… you can get it on facebook. Plus it’s convenient.
Donuts may be irreplaceable, however, we do have a substitute for you today. Before you panic, you should know I’m talking about our surrogate donut boy, Andrew McClure, who is filling-in for Alissa Baan (vacation girl). So come-on down and reward yourself with the sweet taste of a fresh donut. And, they’re ready for your consumption right now. How convenient.