Friends,
Did you hear Weight Watchers is changing its name to WW?
There must be a really good reason to depart from a well-known brand and create
the potential confusion with Windstream’s own wholesale division (which also
uses those two letters as one of its marks) . It would appear helping people
know what you do as part of your name is going out of fashion. KFC had Fried
Chicken surgically removed from its name and Starbucks no longer sports the
word Coffee in its logo. Heck, even Jo-Ann excised the word Fabrics from its
name. Of course the most galling of them all is Dunkin’. Yes, as of January 1st
2019, they will perform a Donutectomy to their name. Kind of makes me glad I’m
working from home today so I don’t have to stop by their store and get all
nostalgic.
Happy Friday!!
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