Arbitrary Idea Generation

Friends,

Society seems comfortable with this notion that people born within a 20-22 year window share common traits. Marketers and the media casually refer to us as Boomers, Gen-Xers and Millennials. Popular as these groupings are, we seldom delve beyond the broad strokes they convey. Peel the curtain back a little, and a bizarre framework emerges. I’ll set aside the 80-90 year repeating cycles of idealists, nomads, heroes and artists –if you’re curious, read this. Instead, I’ve decided to share some random observations –from this easily amused Gen-Xer (yes, I had to look it up).

The now defunct Millennial catchphrase “OK Boomer” carries a secret irony: it’s based on a generational paradigm created by two Baby Boomers: William Strauss (b. 1947) and Neil Howe (b. 1951).
Gen-X gets its name from the 24th letter in the alphabet, because it’s the 24^th generation on the list. Fittingly, unlike the preceding and following generations, we were too lazy to change it.
Baby Boomers were preceded by the Silent generation, which might help explain why we don’t hear much about them.
If asked, wouldn’t it be amusing to say your product is targeted at the Lost generation? Granted, it might have been funnier before April 2018, when the last member of the Lost generation was lost.
The Homeland generation (i.e. generation Z) started in 2005. With the alphabet exhausted, does that mean the world will end in the mid-2020s? (Fortunately not. Greek alphabet to the rescue!)
Hanson Gregory, the alleged donut inventor, was a member of the Gilded generation (1822-1842). Is it any wonder he created an excessively delicious golden treat?

It’s just as well my list neglected to mention one living generation. Their superlative name tells me they don’t need a self-esteem boost –besides, we’re getting Monday off to celebrate their feats.

Happy Friday!

Comments

Donut Doodle Dandy

Dear Members and Constituents, In trying to figure-out Wednesday’s cool-looking Google Doodle ( Jorge Luis Borges’ 112 th birthday ), I stumbled across a list of Google Doodles you’ll never see. This, and a Rockies game later that day, were sufficient inspiration to get my head spinning around what other doodles Google might never noodle? I’m sure you’ll probably have a few ideas of your own, but I was able to come-up with a couple. How about a former Colorado Rockies player whose unfortunate encounter with a moth put him in the news this week? The Matt Holliday doodle might look something like this… Another item which, surprisingly enough, has not been made into a doodle are donuts. Although I was slightly taken aback to find this delicious pastry has not been featured, after the initial disappointment, I decided to take matters into my own hands and take a stab at one (perhaps Google can use it next year for national donut day )… or to celebrate Greek police having “ blown a ho...

Gilding the Donut

Friends, Despite writing about donuts (sort of) for over 20 years, I don’t believe in sugar coating, after all, honesty is the best policy. Gilding, on the other hand I’m good with. Take the church of the Society of Jesus in Quito, (AKA La Compañía). Built in fits and starts between 1597 and 1765, the volcanic rock baroque facade conceals a spectacular interior. I had the chance to go inside this week and although I had heard about the gold leaf work inside, the descriptions had not done it justice. The details from floor to ceiling transport you to another world, perhaps that’s the point. If you’re ever there, be sure to visit. And while you’re there stop by one of the many panaderías … if you’re lucky they might even have a donut. Happy Friday!

The Wrong Word

Friends, Do you ever find yourself starting to say a word, realizing it’s the wrong choice and trying to change it while speaking — making it worse? For me, it’s happened more times than I care to admit. A recurring faux pas for me occurs at the part of the mass where the congregation says “when we eat this bread and drink this cup we proclaim your death, o Lord, until you come again”. For some reason my brain wants to say “profess” instead of “proclaim” — which would essentially mean the same thing. Unfortunately, in my clumsy attempts to fix my mistake mid-word, what comes out sounds like “profane” — totally the wrong vibe. Good thing the entire congregation is saying the same thing in unison. If someone heard me they might think the priest was consecrating a donut, instead of the host. Happy Friday!

Friday Donuts

Search This Blog