No Waiting for Donuts

Dear Members and Constituents,
What makes a marketing campaign successful? I bet getting a huge response to your Super Bowl ad is on most people's short list (for those who have a short list anyway). As I drove my family home from Denny's early Tuesday morning, I could not help but wonder how the folks at corporate would gauge their success. Would they count the number of free grand slams served and compare them to the number of breakfasts served on a normal Tuesday? I'd wager they had a ten-fold increase. The line was, after all, out the door. By that criteria, however, my family and I would not be counted. You see, waiting an hour to be seated was too long, even for a free meal. How do you account for a four-year-old's disappointment? How do you model the effect of a six-year-old's groggy pout after having been dragged out of bed at 6:00 am with the promise of hot meal? I'll tell you this, while my family has great unaided recall of the Denny's brand name and our willingness to act on their promotional offer was high, I doubt any of us harbor warm and fuzzy feelings for the company. I suppose there is a nugget of wisdom buried in there about prompt service delivery.

Fortunately today, Shiri Bahar (donut girl) does not disappoint. Five dozen LaMar's donuts are ready to handle any demand this note might generate. I guarantee you will not have to wait more than a few seconds at my office for the sweet sensation of a fresh donut melting away in your mouth.

Happy Friday!

Comments

Donut Doodle Dandy

Dear Members and Constituents, In trying to figure-out Wednesday’s cool-looking Google Doodle ( Jorge Luis Borges’ 112 th birthday ), I stumbled across a list of Google Doodles you’ll never see. This, and a Rockies game later that day, were sufficient inspiration to get my head spinning around what other doodles Google might never noodle? I’m sure you’ll probably have a few ideas of your own, but I was able to come-up with a couple. How about a former Colorado Rockies player whose unfortunate encounter with a moth put him in the news this week? The Matt Holliday doodle might look something like this… Another item which, surprisingly enough, has not been made into a doodle are donuts. Although I was slightly taken aback to find this delicious pastry has not been featured, after the initial disappointment, I decided to take matters into my own hands and take a stab at one (perhaps Google can use it next year for national donut day )… or to celebrate Greek police having “ blown a ho

Donut Hole Alignment

Friends, My predawn attempts to watch the planetary alignment have thus far been met with cloudy skies. The weather forecast through the end of the cosmic event suggests I shall not witness it. And yet, my futile attempts have been rewarded in other ways. The chorus of birds, frogs and insects singing in anticipation of the sun’s glorious rising complement the river’s steady churning. The crisp, fresh air in a desolate town whose citizens are still bidding Morpheus “adieu” caresses my skin while the sweet aroma of petrichor fills my lounges. Deep shadows of centenarian eucalyptus trees slowly recede and give way to the imperceptible progress of the brightening skies. Sure, witnessing those tiny bright spots lined-up in the sky would be pretty cool —like sprinkles on a donut. Speaking of donuts, if you’re ever in Cuenca around the feast of Corpus Christi (which ended yesterday) you need to try the Huevos Chilenos (Chilean Eggs) —think of them as less sweet donut holes. And, if like me t

Donuts Without Borders

Friends, I believe going anywhere in the world (so long as you abide by the local laws) should be a human right. People should be allowed to wander freely (or vote with their feet whenever a government alienates them). In this, I fully support Doctors Without Borders’ decision to no longer accept funding from the EU due to their immigration policies. Good for them! That said borders can be useful. Take, for instance national sports teams. If there were no borders, events like the summer and winter Olympiads would not exist. Closer to home, those of you who follow soccer are probably tuning-in to the hundredth edition of Copa America , currently under way. Last night the quarter final opener featured both of the teams for which I've been rooting. Who do you cheer for when you know only one of your teams will advance? You can't root for both or you risk becoming a dispassionate observer, so, you either pick one or choose to narrate the game in English (i.e. no 100 MPH narra

Friday Donuts

Search This Blog