Skip to main content

No Waiting for Donuts

Dear Members and Constituents,
What makes a marketing campaign successful? I bet getting a huge response to your Super Bowl ad is on most people's short list (for those who have a short list anyway). As I drove my family home from Denny's early Tuesday morning, I could not help but wonder how the folks at corporate would gauge their success. Would they count the number of free grand slams served and compare them to the number of breakfasts served on a normal Tuesday? I'd wager they had a ten-fold increase. The line was, after all, out the door. By that criteria, however, my family and I would not be counted. You see, waiting an hour to be seated was too long, even for a free meal. How do you account for a four-year-old's disappointment? How do you model the effect of a six-year-old's groggy pout after having been dragged out of bed at 6:00 am with the promise of hot meal? I'll tell you this, while my family has great unaided recall of the Denny's brand name and our willingness to act on their promotional offer was high, I doubt any of us harbor warm and fuzzy feelings for the company. I suppose there is a nugget of wisdom buried in there about prompt service delivery.

Fortunately today, Shiri Bahar (donut girl) does not disappoint. Five dozen LaMar's donuts are ready to handle any demand this note might generate. I guarantee you will not have to wait more than a few seconds at my office for the sweet sensation of a fresh donut melting away in your mouth.

Happy Friday!

Comments

Popular posts from this blog

Donut Doodle Dandy

Dear Members and Constituents, In trying to figure-out Wednesday’s cool-looking Google Doodle ( Jorge Luis Borges’ 112 th birthday ), I stumbled across a list of Google Doodles you’ll never see. This, and a Rockies game later that day, were sufficient inspiration to get my head spinning around what other doodles Google might never noodle? I’m sure you’ll probably have a few ideas of your own, but I was able to come-up with a couple. How about a former Colorado Rockies player whose unfortunate encounter with a moth put him in the news this week? The Matt Holliday doodle might look something like this… Another item which, surprisingly enough, has not been made into a doodle are donuts. Although I was slightly taken aback to find this delicious pastry has not been featured, after the initial disappointment, I decided to take matters into my own hands and take a stab at one (perhaps Google can use it next year for national donut day )… or to celebrate Greek police having “ blown a ho...

Gilding the Donut

Friends, Despite writing about donuts (sort of) for over 20 years, I don’t believe in sugar coating, after all, honesty is the best policy. Gilding, on the other hand I’m good with. Take the church of the Society of Jesus in Quito, (AKA La Compañía). Built in fits and starts between 1597 and 1765, the volcanic rock baroque facade conceals a spectacular interior. I had the chance to go inside this week and although I had heard about the gold leaf work inside, the descriptions had not done it justice. The details from floor to ceiling transport you to another world, perhaps that’s the point. If you’re ever there, be sure to visit. And while you’re there stop by one of the many panaderías … if you’re lucky they might even have a donut. Happy Friday!

Nickel for Your Thoughts

Friends, I was 24 the first time I was offered a penny for my thoughts. At the time, the novel expression brought me back from my musings and it has stuck with me ever since. Today, as I remove Penny Lane from my playlist and replace it with Nickelback, it occurs to me that now may be a good time to binge watch Penny Dreadful on Paramount Plus. I ponder the penny pinchers’ move, perhaps these bad pennies are penny wise, pound foolish. Let's hope it doesn't drop a penny on prices. Meanwhile, all I can do is bite into my donut and close my eyes. Mmmm… worth every penny. Happy Friday!