No Waiting for Donuts

Dear Members and Constituents,
What makes a marketing campaign successful? I bet getting a huge response to your Super Bowl ad is on most people's short list (for those who have a short list anyway). As I drove my family home from Denny's early Tuesday morning, I could not help but wonder how the folks at corporate would gauge their success. Would they count the number of free grand slams served and compare them to the number of breakfasts served on a normal Tuesday? I'd wager they had a ten-fold increase. The line was, after all, out the door. By that criteria, however, my family and I would not be counted. You see, waiting an hour to be seated was too long, even for a free meal. How do you account for a four-year-old's disappointment? How do you model the effect of a six-year-old's groggy pout after having been dragged out of bed at 6:00 am with the promise of hot meal? I'll tell you this, while my family has great unaided recall of the Denny's brand name and our willingness to act on their promotional offer was high, I doubt any of us harbor warm and fuzzy feelings for the company. I suppose there is a nugget of wisdom buried in there about prompt service delivery.

Fortunately today, Shiri Bahar (donut girl) does not disappoint. Five dozen LaMar's donuts are ready to handle any demand this note might generate. I guarantee you will not have to wait more than a few seconds at my office for the sweet sensation of a fresh donut melting away in your mouth.

Happy Friday!

Comments

Ashes to Ashes

Friends, I don’t know about you, but my household tends to use things a tad beyond their reasonably useful life. Cars, razors, pillows... heck, we squeezed the last BTU out of our home’s 25 year old thermostat —15 years is for rookies. This week we bid our fire pit farewell. Structurally unstable and rusted to the core, this contrivance was well on its way to returning to the soil. Memories of s’mores, cigars and shared spirits come rushing back, as does the six foot tall cardboard peach burned atop it, which caused the first stress fractures in the waning days of 2019. Good times! I suppose nothing lasts forever, but memories can add a sense of permanence to the fleeting. So go, grab a donut and make some new memories!! Happy Friday!

To an end to Covid Games

Friends, As 2021 comes to an end, it’s time to remember and be grateful for another year of life – there’s much for which to be grateful. Sure, some things could have gone better (they always can), but on balance things were good. At the González household, the cathartic process of capturing this year’s essence to burn at midnight is wrapping-up. This year’s theme, “Covid Games from home” uses Squid games (Netflix’s unlikely breakaway hit) as a way to mock the two main Covid variants of concern (Delta and Omicron) and commiserate about working from home with all the weirdness it carries along. Comfy slippers combined with dressing-up from the waist up for zoom meetings (not to mention the quarantine fifteen). As I hope for lots of snow and no wind (lest we need to call an audible on the midnight burn) my thoughts turn to my friends in Boulder county and hopes for a quick recovery. May 2022 bring an end to confinement and lots of opportunities to share donuts. Happy Friday!

BIrds of a Feather

Friends, The early bird catches the worm, however, as the sun rises I’d much rather have a Denver omelet than a diet of worms . Ready to fly the coop, my ducks all in a row, I ponder one more time whether a bird in hand is truly worth two in the bush. Egged-on by my quest to tuck away a nest egg, I’ve decided to change industries and hope that, like the phoenix, my career will also rise from the ashes of change. After all, I’m no spring chicken –my crow’s feet and gray bely my age – however, I have to trust my judgment and believe you can’t catch this old bird with chaff (whether or not folks think me an odd bird for my actions). And so I shall attempt to soar like an eagle, aware that counting my chickens before they hatch would be ill-advised. As I learn to talk turkey in the language of cybersecurity, I will endeavor not to hide my head in the sand, choosing instead to be like a duck – calm on the surface and paddle like hell underneath! And while my excessive use of bird-inspired

Friday Donuts

Search This Blog