Skip to main content

No Waiting for Donuts

Dear Members and Constituents,
What makes a marketing campaign successful? I bet getting a huge response to your Super Bowl ad is on most people's short list (for those who have a short list anyway). As I drove my family home from Denny's early Tuesday morning, I could not help but wonder how the folks at corporate would gauge their success. Would they count the number of free grand slams served and compare them to the number of breakfasts served on a normal Tuesday? I'd wager they had a ten-fold increase. The line was, after all, out the door. By that criteria, however, my family and I would not be counted. You see, waiting an hour to be seated was too long, even for a free meal. How do you account for a four-year-old's disappointment? How do you model the effect of a six-year-old's groggy pout after having been dragged out of bed at 6:00 am with the promise of hot meal? I'll tell you this, while my family has great unaided recall of the Denny's brand name and our willingness to act on their promotional offer was high, I doubt any of us harbor warm and fuzzy feelings for the company. I suppose there is a nugget of wisdom buried in there about prompt service delivery.

Fortunately today, Shiri Bahar (donut girl) does not disappoint. Five dozen LaMar's donuts are ready to handle any demand this note might generate. I guarantee you will not have to wait more than a few seconds at my office for the sweet sensation of a fresh donut melting away in your mouth.

Happy Friday!

Comments

Popular posts from this blog

Happy New Year!

  Friends, Happy new year (and, technically, still Friday). As many of you know, my household has a peculiar way of ringing-in the new year. We build effigies representing the old year and burn them at midnight. This year, although we made the tough call of canceling the accompanying annual party, I felt it was important to go ahead with the burning. The theme, of course, was CoVid. My kids and I developed a dozen mutations of the virus and staged them in our backyard. Then, at a quarter ‘till midnight, we proceeded to read the old year’s last will and testament (or, as might be expected for a year like this, an un-will and un-testament). Shortly thereafter they were summarily burned. We then proceeded to stay up way past my bedtime (which in part helps explain the unusual tardiness of my weekly note). In any event a couple of donuts and a day of rest have got me back to my old self. By the way, I’ve posted a public video of the Facebook live stream event on Facebook. Key markers on

THE Oasis

Friends, The book  Ready Player One  sent me down memory lane this week. The journey was not triggered by the author’s excessive references to the 1980s, which border on obsessive. Rather, it was the name of the massive virtual reality simulation used by characters in this dystopian future to escape their grim surroundings: The OASIS. You see, that was also the name of my grandfather’s country estate, the setting where a disproportionate share of my treasured childhood memories were created.  La Quinta Oasis was a bucolic old whitewashed house with a massive stone staircase, three foot thick adobe walls and wooden window shutters that, when closed at night, would submerge the residence in pitch darkness. With no running water, electricity, phone or indoor plumbing, the only modern convenience was the battery transistor radio on which my uncles would listen to “Chucho el Roto”, a radio soap opera. The Spanish fighting roosters crowed long before sunrise, making it difficult to fall back

Accidental Culinary Innovations

Friends, Have you ever inadvertently fermented spaghetti sauce? Yeah, me neither… until yesterday, that is! Imagine my surprise when the half-full bottle, sitting in the fridge from time immemorial, made a sound akin to opening a beer bottle, instantly filling the glass container with a hazy smoke. As the carbonation dissipated, I grabbed a spoon to conduct the obligatory taste test. How was it? I’m glad you asked! Let’s just say chunky carbonated tomato beer is not my thing (although I must admit that if I had been expecting it, my reaction might have been a little more… composed). Now, if you forgo the fermentation and switch the tomato paste with spicy salsa… that might be the next million dollar idea! Sparkling sriracha anyone? How about Carbonated Cholula?   Bubbly Habanero? Fizzy JalapeƱo?? I could go on, but I have a feeling Gassy Guac might not fly off the shelves. Now, if only I could stumble on a way to improve donuts. Carbonated Jelly filling… yeah, maybe not. I think I’ll