Dear Members and Constituents,
Did you watch the Super Bowl last night? Regardless of which
team you were rooting for -you have to pick a team in order to care- the
commercials were, as expected, overrated. Yes there are a couple of exceptions:
M&Ms "that kind of party" and the Hyundai cheetah race were two
of my favorites. Still, most companies chose to play it safe –not always the
best strategy (ask any football fan watching their team give-up a big lead by
allowing short passes to protect against deep routes). I will also grant you
the surprise ending of the VW Ferris Bueller commercial was a pleasant surprise
(I'm a sucker for Darth Vader using the force to strangle people). As for the
rest of the commercials, I think I've forgotten them already (much like the
Patriots probably want to forget the Giants).
This fine Monday morning, Ed Stocker has done anything but
play it safe. After giving-up an early lead on Friday (he fell prey to the
classic blizzard blitz), he stages a come-from-behind donut delivery. Managing
to stay clear of the classic LaMar’s strategy, he surprises us with a klutch
katch of Krispy Kreme. So whether you're celebrating a victory, mourning a loss
or frankly don't give a darn; make a final trip to the current FDC venue and
score yourself a donut. Next Friday, we’ll meet in my new office.
Happy Monday!
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