Deceptive Donuts

Friends,

Have you ever done a double-take at something that didn’t look quite right? Life may seem predictable –right until it doesn’t. Things are not always what they seem. Here are a few examples.

A sunrise at sunset. When traveling, if you’re lucky enough to take-off right when the sun is finishing setting, you’ll notice this fascinating phenomenon. As the plane gains elevation the orange orb in the sky appears to reverse course and rise over the horizon. Once airborne, you get to see it set all over again. Sunset. Sunrise. Sunset. Makes you feel like a veritable fiddler on the roof… of the world!
Truth in advertising. Have you ever seen those adds that say “the more you spend, the more you save”? The truth is, the more you spend the less you save. In economic terms, spending (consumption) and saving (investment) are competing ways to use your income. I recently saw a particularly deceptive ad in this family. You could “save” $10 if you spent over $100, $25 if over $250 and $50 if over $500. If you do the math, these are all 10% --or, most likely, less, unless you spend those exact amounts.
Dunkin’ coffee. I ran across this quote the other day. “Dunkin’ Donuts markets itself primarily as a coffee seller that also offers donuts and food”. I guess that’s why they shortened their name and dropped the Donuts.

Speaking of donuts, I hope you have one with your coffee this morning.

Happy Friday!

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