“Follow us on Instagram”, read the unassuming sign at my dermatologist’s office. Intriguing! Admittedly, not intriguing enough to actually go on Instagram, let alone follow them. Instead, I let my imagination fill-in the gaps. What might they possibly be posting? Photos of warts, moles, rashes and bad skin all seemed plausible. The realm of misguided marketing miscues is filled with possibilities. Pixelated faces or redacted eyes concealing the identities of the woefully afflicted, all in the name of scaring patients into using sunscreen and getting regular check-ups. This would be consistent with my one other experience in medical social sharing. My endodontist who on occasion WhatsApps root canal X-rays and photos of anonymous wide-mouthed patients –dental torture devices firmly mounted to their faces. His handle: “Let’s talk endodontics”. Let’s not and say we did! You know, maybe social sharing is not for everyone. We ought to leave it to beautiful people and donut purveyors. Instagram should really be all about wide aperture portraits of gorgeous guys and gals in exotic settings accompanied by artistic macro close-ups of sprinkle-frosted donuts. Then again, I’m not an instagrammer, so what do I know.