The Devil is in the Sugar Rush

Friends,

The Devil might literally be in the details. Lurking. Waiting to call-out trivial inconsistencies. She may point to the anachronistic (and ubiquitous) “Tokyo 2020” branding. How much of a dent would a logo redo and new stationary have made on the $20 Billion Olympic budget? Or, make me chuckle at the little boy doing the sign of the cross with the church hand sanitizer. In his defense, it’s located where the holy water used to be. This literal interpretation of the expression might help explain the sign at this week’s donut shop. From a distance the billboard appears to simply read “Donuts”. Unoriginal, perhaps, but certainly appropriate. As you get closer, the fine print reveals the full name: “Sugar Rush Donuts”. Using classic logic, one might say that since (A) the Devil is in the details and (B) the details on the store sign revealed "Sugar Rush" was part of the name, ergo, (C) the Devil is in the Sugar Rush (or at minimum, in the ensuing crash).

Happy Friday!

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