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Of Foes Real and Imagined

Friends,
In the high-stakes game of pricing high-value goods and services, the desire to win can sometimes cloud our judgment. The race to zero begins with competition. Adversaries, both real and imagined, fuel our fear, insecurity and doubt. Money is often left on the table as we chase our tails in a bid to win at all costs. If only donuts followed this dynamic. Given their relatively low monetary value, purveyors can readily test consumers{ willingness to pay. And so, prices for these sweet pastries continue to soar, Still, I'm grateful I can still afford to indulge in this sweet treat (for now). ​
Happy Friday!


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